Levi Strauss IPO Shows Jeans Are Back in the Game

 Levi Strauss IPO Shows Jeans Are Back in the Game

Assessment

Interactive Video

Business, Arts

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the trend of clothing companies, like Levi Strauss, adapting to consumer demand for more comfortable clothing by incorporating synthetic materials to make jeans stretchier. Levi Strauss had a successful 2018 with significant growth, largely due to tax cuts, and is diversifying its product line beyond jeans to include tops, which have seen substantial growth. The company is positioning itself as a lifestyle brand, reducing its vulnerability to market disruptions. Despite some risks associated with consumer brands going public, Levi's under-penetration in China presents a significant opportunity for growth, supported by its iconic brand status.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy have jeans manufacturers adopted in response to the popularity of yoga pants?

Making jeans stretchier and more comfortable

Introducing more colors

Focusing on denim jackets

Reducing the price of jeans

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant factor that supported Levi Strauss's profits in 2018?

Tax cuts

New product launches

Reduction in workforce

Increased marketing expenses

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which segment of Levi Strauss's business has doubled over the past five years?

Accessories

Jeans

Footwear

Tops like T-shirts and jackets

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What opportunity does Levi Strauss see as a way to diversify its business?

Expanding into the European market

Developing a new line of footwear

Increasing online sales

Entering the Chinese market

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential risk for Levi Strauss as it considers going public?

High production costs

Lack of brand recognition

Challenges faced by other consumer brands going public

Competition from new brands