What strategy have jeans manufacturers adopted in response to the popularity of yoga pants?
Levi Strauss IPO Shows Jeans Are Back in the Game

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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Making jeans stretchier and more comfortable
Introducing more colors
Focusing on denim jackets
Reducing the price of jeans
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was a significant factor that supported Levi Strauss's profits in 2018?
Tax cuts
New product launches
Reduction in workforce
Increased marketing expenses
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which segment of Levi Strauss's business has doubled over the past five years?
Accessories
Jeans
Footwear
Tops like T-shirts and jackets
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What opportunity does Levi Strauss see as a way to diversify its business?
Expanding into the European market
Developing a new line of footwear
Increasing online sales
Entering the Chinese market
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a potential risk for Levi Strauss as it considers going public?
High production costs
Lack of brand recognition
Challenges faced by other consumer brands going public
Competition from new brands
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