Levi Strauss: Accelerating East Asia Pacific Growth

The video discusses Levi's brand strategy focusing on being brand-led, direct-to-consumer channels, and portfolio diversification. It highlights challenges like inflation, supply chain constraints, and geopolitical issues. Levi's pricing strategy leverages its strong brand, with a focus on expanding in Asian markets, particularly in North Asia and Southeast Asia. The company is committed to digital growth and has diversified its supply chain globally to mitigate regional issues.

How is Levi's leveraging cultural trends in North Asia to enhance its brand presence?

What steps is Levi's taking to expand its retail presence in Southeast Asia?

In what ways is Levi's adapting its digital strategy to remain relevant in the market?