Google's Ad Crisis Expands Beyond the U.K.

Google's Ad Crisis Expands Beyond the U.K.

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The video discusses the growing concerns around YouTube ads, particularly in the context of political sensitivity and the advertising industry's demands for more control and standards. It highlights the impact on Alphabet's stock and Google's business, focusing on brand safety issues. The discussion also covers Google's advertising sectors, emphasizing the importance of search and video advertising. Finally, it addresses market reactions and the limited alternatives for advertisers, with Google remaining a dominant player.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the main concerns driving the advertising issues on YouTube?

Political climate and fake news

Lack of content

High advertising costs

Limited audience reach

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of conversations between advertisers and Google due to the boycott?

Increasing ad spend

Brand safety

Social media integration

New product launches

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Google's search advertising compare to its video advertising in terms of revenue?

Video advertising generates more revenue

Search advertising generates more revenue

Both generate equal revenue

Neither generates significant revenue

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Google trying to achieve with TV advertising dollars?

Increase social media presence

Reduce costs

Expand their search business

Present themselves as a haven for TV-style advertising

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How are analysts reacting to Google's handling of the advertising challenges?

They are indifferent

They are unanimously concerned

They are divided in their opinions

They are all supportive

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential alternative platform for advertisers besides Google?

Snap

Reddit

LinkedIn

Pinterest

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might advertisers still choose Google despite the challenges?

More creative freedom

Better customer service

Higher costs

Lack of other options