Disney's Iger Says ESPN Is Still Very Profitable

Disney's Iger Says ESPN Is Still Very Profitable

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses ESPN's current business health, challenges in growth, and the shift from traditional cable to digital platforms. It highlights ESPN's profitability, the value of live sports, and the decrease in traditional subscriptions. The emergence of new digital platforms like YouTube and Hulu is noted, along with ESPN's strategic steps to adapt. Despite challenges, ESPN remains optimistic about its future, emphasizing the importance of live sports and the potential of digital platforms.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main reasons ESPN remains a profitable business?

Its focus on digital content

Its stable of live sports rights

Its low subscription costs

Its exclusive news coverage

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why are traditional cable subscriptions declining according to the transcript?

Limited availability

High costs and excess channels

Poor customer service

Lack of content variety

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor attracting younger audiences to digital platforms?

Faster internet speeds

Lower costs and better usability

Celebrity endorsements

Exclusive content

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does ESPN view the competition for live sports rights?

As a reason to diversify content

As a threat to their business

As a sign of the value of their product

As an opportunity to lower costs

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is ESPN's outlook on its transition to digital platforms?

Indifferent to the changes

Optimistic about future growth

Pessimistic due to declining subscriptions

Uncertain due to market volatility