Delight your customers by being the best you can be

The video discusses the importance of being the best in business, particularly in creative fields, to delight customers. It emphasizes that only the top performers can truly satisfy clients. A case study of the Debenhams department store refurbishment is presented, highlighting how it became the best department store in the world. The video concludes by stressing the need to strive for excellence and work with top consultants to achieve success.

Why is it important to be the best in business according to the speaker?

• To ensure customer satisfaction and delight

• To increase the number of clients

• To reduce operational costs

• To expand into new markets

What was the outcome of the Debenhams department store refurbishment?

• It became the most visited store in the city

• It won the best department store in the world for two years

• It expanded to multiple locations

• It increased its sales by 50%

How did the owner of Debenhams feel after the store's success?

• Worried about future challenges

• Cheerful and delighted

• Indifferent

• Disappointed

What is necessary to truly delight clients, according to the speaker?

• Offering discounts

• Being the number one in your field

• Having a large team

• Using the latest technology

What does the speaker imply about being just another department store?

• It is a great achievement

• It attracts more customers

• It is not enough to delight clients

• It guarantees financial success