Alphabet Sees Momentum in Mobile Search, YouTube

The transcript discusses Google's ad business growth, particularly in mobile search and YouTube, and highlights the strength in cloud services. It covers the impact of the EU fine on Alphabet and ongoing legal issues. The Adpocalypse incident is addressed, noting its effect on advertisers and Google's response. Cost management strategies are discussed, with a focus on reducing losses in other bets and increasing investment in cloud and core business areas.

What areas did Ruth Porat emphasize as strong in Google's ad business?

• Mobile search and YouTube

• Desktop search and Google Maps

• Google Play and Android

• Google Drive and Gmail

What was the impact of the 'adpocalypse' on Google's advertising revenue?

• It caused a permanent decline in revenue

• It had no impact on Google's revenue

• It led to a temporary pullback of ad campaigns

• It resulted in a complete halt of YouTube ads

How did Google respond to the 'adpocalypse' incident?

• By ignoring the issue

• By increasing ad prices

• By taking measures to protect the ad ecosystem

• By shutting down YouTube temporarily

What is the trend in spending on Google's 'other bets'?

• Spending remains unchanged

• Spending is increasing

• Spending is unpredictable

• Spending is decreasing

Which areas is Google focusing on to drive future growth?

• Google Fiber and Verily

• Cloud services and core businesses like search and YouTube

• Google Glass and self-driving cars

• Google+ and Orkut