Angry Birds Maker Rovio Plans IPO

Angry Birds Maker Rovio Plans IPO

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Rovio's reliance on the Angry Birds franchise and the need for new growth strategies. Despite past challenges, Rovio has seen significant revenue growth due to a shift in their selling strategy, focusing on in-app purchases. The company has a history of successful products, including the Angry Birds movies, but faces gaps in new hits. Executives emphasize the importance of their current strategy and the potential for future growth in both mobile gaming and ancillary products.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main concern about Rovio's future success?

Rovio's declining user base

Rovio's reliance on Angry Birds for revenue

Rovio's high production costs

Rovio's lack of new game releases

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has Rovio's revenue strategy changed recently?

Focusing on console games

Expanding into virtual reality

Increasing in-app purchases

Reducing game prices

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the revenue growth reported by Rovio in the last quarter?

50%

75%

94%

120%

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What other products is Rovio exploring to expand its Angry Birds franchise?

Movies

Board games

Comic books

Theme parks

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Rovio executives, how long does it typically take for a game to reach its peak success?

Five years

Two years

One year

Three years