Dunkin' CEO Sees Lack of Labor as Biggest Problem

The video discusses Dunkin' Donuts' brand testing and modernization efforts, focusing on improving store efficiency and employee satisfaction. The company is optimistic about growth, with plans to double its footprint in the next 20 years. However, labor market challenges, particularly in regions like Massachusetts, Maine, and New Hampshire, pose significant issues for franchisees. Dunkin' is working on creative solutions to address labor shortages, including recruiting from Puerto Rico.

What is Dunkin' Donuts currently testing in select stores?

• A new type of coffee

• A new store layout

• A new name

• A new donut flavor

What is a major focus of Dunkin' Donuts' new blueprint for growth?

• Reducing coffee prices

• Modernizing stores for efficiency

• Expanding internationally

• Introducing new breakfast items

What reassurance is given about the 'Donuts' part of the brand name?

• It is being tested for removal

• It is not going away anytime soon

• It will be changed to 'Pastries'

• It will be replaced soon

What is the main labor market challenge faced by Dunkin' Donuts?

• High employee turnover

• Lack of skilled workers

• Increasing wage demands

• Shortage of labor

How are some Dunkin' Donuts franchisees addressing the labor shortage?

• Hiring more part-time workers

• Automating store operations

• Recruiting employees from Puerto Rico

• Offering higher wages