Inside Ford's Hybrid Car Plans for the Middle East

Ford is expanding its electrification plans in the Middle East, introducing four new hybrid models over the next four years. Despite current market challenges, Ford sees potential growth in the region, particularly with the recent policy change in Saudi Arabia allowing women to drive. This opens up a new customer base for Ford. The company is leveraging its experience as a leading hybrid vehicle producer in North America to appeal to consumers in the Middle East, where fuel is inexpensive. Key markets include Saudi Arabia and Dubai, where Ford is launching new products and expects significant growth.

What is Ford's plan for the Middle East in the next four years?

• Introduce four new hybrid models

• Discontinue all gasoline vehicles

• Launch a new line of electric trucks

• Open new manufacturing plants

Why does Ford see potential for hybrid vehicles in the Middle East?

• Because fuel is expensive in the region

• Due to their experience as a leading hybrid producer

• Because electric cars are banned

• Due to a lack of competition

What recent change in Saudi Arabia is creating a new market opportunity for Ford?

• Reduction in import tariffs

• Opening of new car dealerships

• Lifting the ban on women drivers

• Introduction of new fuel taxes

How is Ford preparing to meet the new demand in Saudi Arabia?

• By launching new products and training programs

• By increasing advertising spend

• By partnering with local taxi services

• By offering discounts on all models

Which market is Ford most excited about in the Middle East?

• Saudi Arabia

• Qatar

• Dubai

• Oman