Tiendas físicas vs. clics: La relación personal del minorista

Tiendas físicas vs. clics: La relación personal del minorista

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the challenges and strategies for retail businesses competing with giants like Alibaba and Amazon. It highlights the unique advantage of physical stores in connecting with customers and the necessity for retailers to adapt to changing customer needs. The transformative impact of technology, particularly the iPhone, on retail is explored, emphasizing how it has enabled online shopping and changed consumer behavior. The integration of online and physical retail strategies is also discussed, with examples from companies like Neiman Marcus.

Read more

5 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one key advantage that physical stores have over online retailers?

Faster delivery

Wider product range

Physical connection with customers

Lower prices

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it important for physical stores to adapt to new customer needs?

To increase their online presence

To avoid going out of business

To reduce operational costs

To expand globally

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do visual displays in physical stores benefit retailers?

They increase online sales

They lower product prices

They make shopping more exciting

They reduce the need for sales staff

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role has the iPhone played in transforming the retail industry?

It has decreased the popularity of malls

It has reduced the need for customer service

It has made online shopping more accessible

It has increased the number of physical stores

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does a strong online presence benefit traditional retailers?

It reduces the need for marketing

It eliminates the need for physical stores

It increases customer visits to physical stores

It allows for better inventory management