The New Normal: Retail

The New Normal: Retail

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses the impact of COVID-19 on retail, highlighting the shift to e-commerce and the role of CMOs in adapting strategies. It explores experiential retail strategies, particularly at Staples, and the future role of physical stores. The discussion includes maintaining customer engagement during the pandemic, budgeting, and ad spend strategies. Key metrics for success and advice for CMOs are also covered.

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new insight or understanding did you gain from this video?

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