Tiendas físicas vs. clics: La relación personal del minorista

Tiendas físicas vs. clics: La relación personal del minorista

Assessment

Interactive Video

Business

University

Hard

Created by

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FREE Resource

The video discusses the challenges and strategies for retail businesses competing with giants like Alibaba and Amazon. It highlights the unique advantage of physical stores in connecting with customers and the necessity for retailers to adapt to changing customer needs. The transformative impact of technology, particularly the iPhone, on retail is explored, emphasizing how it has enabled online shopping and changed consumer behavior. The integration of online and physical retail strategies is also discussed, with examples from companies like Neiman Marcus.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the advantages that physical stores have over online retailers?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How have companies like Sears and Pennies failed to adapt to changing customer needs?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does customer connection play in the success of retail businesses?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways has the iPhone transformed the retail landscape?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the impact of online shopping on physical store visits.

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