Zuckerberg Aims to Bring Facebook Back to Its Social Network Roots

Zuckerberg Aims to Bring Facebook Back to Its Social Network Roots

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Mark Zuckerberg's decision to change Facebook's algorithm to prioritize posts that spark engagement, aiming to return Facebook to its social network roots. This change led to a drop in Zuckerberg's fortune and concerns about decreased engagement and revenue. The video explores the potential long-term benefits of improved user trust and advertiser perception, despite short-term challenges.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary reason for Zuckerberg's decision to change Facebook's algorithm?

To make Facebook a news platform

To decrease the number of users

To bring Facebook back to its social networking roots

To increase the number of advertisements

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How might the algorithm change affect Facebook's revenue in the short term?

Decrease in creative content

Decrease in ad load

Increase in ad impressions

Increase in user engagement

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might reducing negativity on Facebook not lead to increased user engagement?

Users prefer negative content

Increased fake news

More advertisements

Less content to engage with

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What long-term benefit does Zuckerberg hope to achieve with the algorithm change?

More advertisements

Decrease in user trust

Stronger relationship with users

Increase in fake news

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do small businesses feel about the deprioritization of branded content?

They believe it will increase their revenue

They are upset about the change

They are indifferent to the change

They are excited about the change