Technology Is 'Profoundly Changing' Coca-Cola, CEO Says

The video discusses the rapid innovation in e-commerce across global markets, highlighting Shanghai and Western Europe as leaders. It explores how companies like Coca Cola adapt marketing strategies for app-based sales and the profound impact of technology on business operations, including a shift to cloud and mobile solutions. The transformation leads to changes in employment and skill requirements. Finally, it addresses Coca Cola's competitive strategy in tech recruitment, emphasizing Atlanta's growth as a tech hub.

Which regions are identified as leaders in e-commerce innovation?

• Australia and New Zealand

• South America and Africa

• Middle East and India

• Shanghai and Western Europe

What major change has Coca-Cola made to adapt to app-based delivery systems?

• Focused solely on in-store sales

• Stopped selling products online

• Re-engineered business systems for app presence

• Introduced returnable glass bottles

How has technology changed Coca-Cola's business operations?

• By reducing product variety

• By moving to cloud and mobile solutions

• By eliminating the IT department

• By increasing the number of physical stores

What is a significant impact of digital transformation on employment at Coca-Cola?

• Complete automation of all jobs

• Reduction in workforce size

• Increased need for traditional skills

• Shift to different skill sets

Why is Atlanta considered a competitive economy for tech recruitment?

• Because of its investment in tech startups

• Due to its lack of educational institutions

• Because of its high cost of living

• Due to its declining tech industry