Snap's Volatile First Public Year Leaves Staff Deflated

After going public, Snap made significant changes, including a new advertising model and app redesign, which led to public backlash. Despite a market hit from a celebrity tweet, Snap's stock surged after beating analyst estimates. However, internal goals were unmet, affecting employee bonuses. Leadership struggles and executive turnover were noted, with comparisons drawn to Facebook's early public challenges.

What major change did Snap Inc. implement in its advertising model after going public?

• A subscription-based model

• A pay-per-click model

• A bidding-based model

• A flat-rate pricing model

What was the public reaction to the redesign of the Snapchat application?

• It was widely praised

• It received mixed reviews

• It faced significant backlash

• It was largely ignored

What was the financial impact of a tweet by a social media superstar on Snap's market value?

• Increased by $2 billion

• No significant impact

• Decreased by $1.3 billion

• Increased by $1.3 billion

Despite exceeding analysts' expectations, what internal issue did Snap face?

• Employee bonuses were not given

• A failed product launch

• A decline in daily active users

• A drop in stock prices

What is a notable characteristic of Snap's CEO, Evan Spiegel, according to the transcript?

• He is known for his innovative leadership

• He is praised for his handling of criticism

• He is known for being highly transparent

• He has a reputation for not appreciating criticism