TED: Why sneakers are a great investment | Josh Luber

The video discusses the significance of the Air Jordan 3 Black Cement sneaker, its impact on Nike's marketing, and the sneaker resell market. It explores the culture of sneakerheads, the use of data analytics in the sneaker industry, and how sneakers have become investment opportunities. The video also highlights Nike's control over the market and envisions a future where sneakers and similar products are traded like stocks.

What year was the Air Jordan 3 Black Cement first released?

• 1990

• 1995

• 1988

• 1985

What is the estimated value of the sneaker resell market in the United States?

• $3 billion

• $500 million

• $1.2 billion

• $2 billion

How many pairs of sneakers does the speaker own in his collection?

• 100

• 1000

• 250

• 500

What is the speaker's personal connection to the sneaker market?

• He is a professional basketball player

• He is a fashion designer

• He is a former Nike employee

• He is a sneakerhead with a collection

What is the primary reason sneakers are considered an investment opportunity?

• They are endorsed by celebrities

• They have a high resale value

• They are available in large quantities

• They are easy to manufacture

What percentage of the secondary sneaker market is dominated by Nike?

• 100%

• 50%

• 75%

• 96%

What is the main factor that drives the sneaker market according to the speaker?

• Retail partnerships

• Limited supply

• Celebrity endorsements

• High production costs

What is the comparison made between sneakers and another market in the transcript?

• Sneakers and real estate

• Sneakers and the stock market

• Sneakers and the automobile industry

• Sneakers and the tech industry

What is the speaker's proposed idea for the future of commerce?

• A centralized sneaker store

• A stock market for things

• A global sneaker convention

• A new sneaker brand

What is the main reason Nike does not flood the market with more sneakers?

• To maintain exclusivity and hype

• To reduce production costs

• To focus on other products

• To avoid legal issues