Kodak: A Tale of Missed Opportunities in the Digital Age

The video explores Kodak's failure to adapt to the digital photography revolution, despite foreseeing the rise of smartphones. Kodak's focus on traditional film and its inability to capitalize on digital innovations led to its decline. The company underestimated the shift from preserving memories to sharing them instantly, which smartphones facilitated. As a result, Kodak faced financial struggles, culminating in bankruptcy. The video also highlights the niche market for film photography and the emotional impact of Kodak's downfall on its employees.

What was the innovative idea Kodak missed that was later integrated into smartphones?

• Voice recognition

• Touchscreen technology

• Wireless charging

• Camera integration

How did smartphones change the way people used cameras?

• By making cameras more expensive

• By increasing the size of cameras

• By making cameras less portable

• By reducing the need for separate cameras

What was Kodak's business model primarily focused on before the rise of digital photography?

• Sharing photos instantly

• Printing photos in 3D

• Preserving memories

• Editing photos digitally

Which social media platforms contributed to the shift in how people shared photos?

• Snapchat and TikTok

• Reddit and Tumblr

• LinkedIn and Pinterest

• Facebook, Twitter, Instagram

What was a major reason for Kodak's failure to adapt to market changes?

• Lack of funding

• Excessive focus on digital cameras

• Ignoring external market trends

• Over-reliance on social media

What was the consequence of Kodak's inability to recognize market changes?

• Increased market share

• Expansion into new markets

• Successful product launches

• Decline in market relevance

How much did Kodak's portfolio of patents sell for in 2012?

• $1 billion

• $525 million

• $750 million

• $2.5 billion

What was the impact of Kodak's bankruptcy on its workforce?

• Increased hiring

• No change

• Significant layoffs

• Expansion of operations

How much did Kodak spend on R&D over 30 years without a successful product?

• $5 billion

• $10 billion

• $25 billion

• $50 billion

What was the state of Kodak after losing the battle for digital photography?

• It became a market leader

• It was a fraction of its former self

• It was completely out of business

• It expanded into new industries