Fujifilm: From Film to Digital

The video explores Fujifilm's journey from a leader in photo film to a pioneer in digital cameras, highlighting its rivalry with Kodak. Despite early digital innovations, Fujifilm faced challenges as the market shifted towards digital and mobile photography. The company initially thrived with products like the Instax Mini but struggled as digital cameras and smartphones revolutionized photography. Under CEO Komori, Fujifilm underwent significant restructuring to adapt and survive in the changing landscape.

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