Farmville Maker Zynga Said to Draw Takeover Interest From Rivals

Farmville Maker Zynga Said to Draw Takeover Interest From Rivals

Assessment

Interactive Video

Business

University

Hard

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The video discusses Zynga's transition from Facebook games to mobile gaming, highlighting their successful titles like FarmVille and Words with Friends. It explores Zynga's market position, potential for acquisition, and share price trends. Potential acquirers such as Electronic Arts and Ubisoft are considered, given Zynga's strategic fit in the mobile gaming space. The video also touches on Mark Pincus's reduced role in the company, which could influence acquisition dynamics.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has Zynga shifted its focus to in recent years?

Console games

Mobile games

Virtual reality games

Board games

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the estimated global value of the casual to midcore mobile game market?

$15 billion

$25 billion

$10 billion

$20 billion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was Zynga's share price around March 2014?

$7.50

$9.50

$5.50

$3.50

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which company is NOT considered a leading candidate for acquiring Zynga?

Electronic Arts

Ubisoft

Activision

Soft

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of Zynga's holdings did Mark Pincus reduce his stake to?

5%

10%

15%

20%