WPP Tumbles After New CEO Outlines Turnaround Effort

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Business
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University
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Hard
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5 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one of the main challenges WPP is facing according to the transcript?
Too many digital campaigns
Excessive focus on TV commercials and newspaper ads
Lack of creative agencies
Over-reliance on social media
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How has the economic slowdown affected WPP's performance?
It has had no impact on their performance
It has improved their market position
It has caused advertisers to pull back, especially in the UK
It has led to increased sales growth
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which advertising groups reported strong sales growth, contrasting with WPP's performance?
Publicis, Omnicom, and IPG
WPP, Publicis, and Omnicom
IPG, WPP, and Omnicom
Publicis, WPP, and IPG
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the potential timeframe given to Mark Reed to turn around WPP?
3 to 6 months
6 to 12 months
1 to 2 years
2 to 3 years
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What might happen if Mark Reed fails to improve WPP's situation?
The company will focus more on TV ads
An outsider might be brought in to restructure the company
He will be given more time
WPP will merge with another advertising group
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