Alibaba Singles' Day Sales Reach Record $31 Billion

Alibaba Singles' Day Sales Reach Record $31 Billion

Assessment

Interactive Video

Business, Social Studies, Information Technology (IT), Architecture

University

Hard

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The video discusses Alibaba's record-breaking consumer event, highlighting a 27% sales increase from 2017. Key products included Apple and Xiaomi phones, with significant participation from Japan, South Korea, and the US. Joe Tsai noted a shift in consumer preferences due to a slowing real estate sector. Environmental concerns were addressed with recycling initiatives. Despite skepticism about sales spikes, Alibaba focuses on overseas expansion and leveraging online and offline assets.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the percentage increase in sales during Alibaba's shopping event compared to 2017?

15%

27%

35%

40%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following products was NOT among the top three sellers during the event?

Apple phones

Xiaomi phones

Samsung TVs

Dyson vacuum cleaners

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Joe Tsai, what factor contributed to the decreased popularity of big-ticket items?

Real estate sector slowdown

Increased competition

Improved local products

Higher import taxes

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What initiative did Alibaba implement to address environmental concerns during the shopping festival?

Reduced packaging

5000 recycling centers

Carbon offset program

Eco-friendly delivery vehicles

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which region is Alibaba focusing on for its international expansion?

Africa

Southeast Asia

North America

Europe