Why Apple Deserves to Top Microsoft as Most Valuable U.S. Company

Why Apple Deserves to Top Microsoft as Most Valuable U.S. Company

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

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The video discusses the recent event where Microsoft's market cap briefly surpassed Apple's, highlighting the shift in perception of Microsoft as a growth stock. It explores investor behavior, noting a negative trend around Apple, and suggests potential opportunities as Apple's business model evolves. The discussion emphasizes Apple's transition from a hardware-centric to a software-like business model, which could positively impact its valuation. Additionally, the video highlights Apple's strong recurring revenue model, particularly through the iPhone, and its increasing market share, arguing that this justifies a higher valuation multiple.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What recent event is highlighted as a shift in perception between Microsoft and Apple?

Apple acquiring Microsoft

Microsoft's acquisition of Apple

Microsoft overtaking Apple's market cap

Apple launching a new product

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the potential opportunity for Apple mentioned in the first section?

Increasing iPhone sales

Expanding into new markets

Launching new software

Changing investor perception

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is Apple's hardware business expected to change over time?

It will become more like a software business

It will focus solely on iPhones

It will stop producing hardware

It will merge with Microsoft's business

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of revenue model is Apple's iPhone business compared to?

Ad-based model

Recurring revenue model

Subscription-based model

One-time purchase model

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is happening to Apple's market share according to the third section?

It is declining

It is stable

It is unpredictable

It is increasing