TED: How to motivate people to do good for others | Erez Yoeli

The video discusses strategies to motivate people to perform good deeds by increasing observability, eliminating excuses, and communicating expectations. Through case studies, it illustrates how small changes can significantly impact participation in social programs, voting, and healthcare adherence. The speaker emphasizes the importance of making good deeds visible, removing barriers, and setting clear expectations to harness people's inherent desire to do good.

What was the key change suggested to increase participation in the power company's program?

• Offering discounts

• Sending more letters

• Using a hotline

• Posting sign-up sheets

How does observability influence people's behavior according to the speaker?

• It has no effect on behavior

• It makes people more selfish

• It encourages people to do good deeds

• It makes people more competitive

What was the result of making voting more observable in the nonprofit example?

• Decreased voter turnout

• Voter turnout doubled

• Increased voter turnout by 50%

• No change in voter turnout

What strategy was used to increase donations for the Salvation Army?

• Offering free gifts

• Standing in front of both doors

• Advertising on social media

• Playing music

What is a major challenge in tuberculosis treatment mentioned in the talk?

• High cost of treatment

• Inadequate healthcare facilities

• Lack of medication

• Patients not completing treatment

How does the mobile health startup Keheala help TB patients?

• By providing free medication

• By reducing the stigma of TB

• By sending daily reminders to take medication

• By offering financial incentives

What is the third item on the checklist for motivating people to do good?

• Communicating expectations

• Increasing observability

• Offering rewards

• Providing education

How does Opower encourage people to reduce energy consumption?

• By penalizing high usage

• By providing free energy-saving devices

• By comparing their usage to neighbors

• By offering discounts

What is a simple way to communicate expectations according to the speaker?

• By offering rewards

• By setting strict rules

• By telling people others are doing the good deed

• By providing detailed instructions

What is the overall goal of the checklist provided in the talk?

• To improve technology

• To increase company profits

• To motivate people to do more good

• To reduce government spending