1-800-Flowers CEO McCann Says M&A Can Drive Future Growth

Chris McCann discusses the evolution of commerce from brick-and-mortar to conversational commerce, highlighting the importance of embracing new technologies. The company has launched various initiatives on platforms like Facebook Messenger and Alexa. They focus on understanding consumer behavior through data and emphasize digital marketing strategies. The company is poised for growth, exploring M&A opportunities and aiming to become a multibillion-dollar entity.

What is the acronym ELAC used for in the company's culture?

• Engage, Listen, Adapt, Communicate

• Engage, Learn, Adapt, Commercialize

• Explore, Learn, Act, Commercialize

• Explore, Listen, Act, Communicate

What percentage of the US population is expected to use voice computing this year?

• 30%

• 50%

• 60%

• 40%

What is one of the key lessons learned from using the Facebook Messenger platform?

• Consumers prefer interacting with humans over bots

• Consumers appreciate transparency about whether they are interacting with a bot or a human

• Consumers dislike using Facebook Messenger for commerce

• Consumers prefer complex interactions with bots

Which marketing channel is currently considered most beneficial for the company?

• Print marketing

• Radio advertising

• Digital channels

• Television advertising

What is the company's expected growth rate for the remainder of the year?

• 3-4%

• 9-10%

• 5-6%

• 7-8%