Facebook VP of Messaging Products on Improving Messenger

Facebook VP of Messaging Products on Improving Messenger

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the evolving role of Messenger as a central app for coordination and communication, highlighting the integration of bots to enhance user interaction and business services. It explores Messenger's monetization strategy, focusing on creating value through ads and business interactions. The video also touches on competition with Snapchat and the adoption of innovative features like stories to improve user engagement.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does Messenger aim to monetize its platform according to the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does the stories format play in enhancing conversations on Messenger?

Evaluate responses using AI:

OFF