YouTube in Damage-Control Mode as Advertisers Halt Spending

YouTube in Damage-Control Mode as Advertisers Halt Spending

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses YouTube's handling of harmful comments, its impact on advertising, and the challenges faced by the platform in managing its comment section. Despite advertiser boycotts, YouTube's advertising revenue remains strong. The platform is seen as a social media entity, competing with Facebook, and struggles with AI and resource allocation to manage predatory behavior.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What immediate actions did YouTube take to address harmful comments?

Increased video uploads

Deleted accounts and channels

Partnered with other social media platforms

Introduced new video categories

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does YouTube's advertising revenue compare to the impact of advertiser boycotts?

It has significantly decreased

It remains unaffected

It has slightly increased

It has completely stopped

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does YouTube maintain a comments section despite negative content?

To increase video length

To build communities and compete with other platforms

To limit user interaction

To reduce server costs

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major challenge YouTube faces in managing its platform?

Lack of video content

Insufficient AI and resources

Too many positive comments

Excessive advertising revenue

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What ongoing issue does YouTube face with predatory behavior?

It has been completely resolved

It is a new and evolving challenge

It is only a minor concern

It is ignored by the platform