Juul CEO Steps Down, Replaced By Former Tobacco Exec.

Juul, a popular e-cigarette brand, is reportedly under criminal investigation. CEO Kevin Burns has stepped down, with KC Crosthwaite, a former Altria executive, taking over. Crosthwaite aims to work with regulators and earn public trust. Juul will cease advertising and lobbying efforts, complying with FDA policies. The company is also under federal investigation in California.

What significant change occurred at Juul as mentioned in the first section?

• Juul expanded into new markets.

• Juul acquired a new company.

• Juul's CEO Kevin Burns resigned.

• Juul launched a new product line.

Who is KC Crosthwaite, the new CEO of Juul?

• A former health advocate.

• A former government official.

• A former executive at Altria, a tobacco company.

• A former executive at a tech company.

What is one of the key focuses of KC Crosthwaite's statement about Juul's future?

• Expanding international sales.

• Increasing product variety.

• Collaborating with regulators and stakeholders.

• Reducing production costs.

What action did Juul decide to take regarding its advertising strategy?

• Increase digital advertising.

• Stop advertising on broadcast, print, and digital.

• Focus on social media campaigns.

• Launch a new advertising campaign.

What is Juul's stance on the proposed ban on flavored vaping products?

• Juul plans to challenge the ban in court.

• Juul will fully comply with the final FDA policy.

• Juul will continue to sell flavored products.

• Juul will lobby against the ban.