Belstaff CEO Sees High Motivation to Shop After Lockdown

The video discusses the reopening of non-essential stores in the UK after a long closure, focusing on the challenges faced by retailers like Belstaff. Helen Wright, CEO of Belstaff, talks about the safety measures implemented, the importance of staff training, and the adjustments made to the customer experience. She highlights the growth of e-commerce and the company's omni-channel strategy as key drivers for future growth. The discussion also covers the impact of reduced tourism and the focus on domestic markets, with plans for expansion in North America and China.

What challenge did Helen Wright mention about reopening stores?

• Lack of staff

• Absence of dressing rooms

• High rental costs

• Limited product supply

How does Belstaff plan to ensure safety in their stores?

• By integrating safety into the customer journey

• By increasing product prices

• By enforcing strict rules

• By limiting store hours

When does Belstaff anticipate returning to more normal business levels?

• Second half of 2022

• First half of 2022

• Second half of 2021

• First half of 2021

What has been a major driving force for Belstaff's growth during store closures?

• Partnerships with other brands

• New product launches

• E-commerce channel

• Increased store promotions

What percentage of Belstaff's revenue is expected to come from e-commerce by the end of 2020?

• 50%

• 60%

• 40%

• 30%

Which market is Belstaff planning to expand into as a new geography?

• India

• China

• Australia

• Brazil

What is Belstaff's approach to their business in North America?

• Expanding through franchise models

• Focusing on direct-to-consumer sales

• Relying on third-party retailers

• Reducing market presence