Jenny Yang Phoenix Bean Local Foods Impact Conference 2017

Jenny Yang Phoenix Bean Local Foods Impact Conference 2017

Assessment

Interactive Video

Other

University

Hard

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The video discusses Fresh Lokoli, a company using non-GM soybeans from Illinois. The current owner, who took over 16 years ago, expanded the business from 6 to 14 staff. The company engages with local farmers markets to understand customer needs, leading to new product development focused on convenience and health. Viewers are invited to try these products at the farmers market.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the origin of the soybeans used in the business?

New York

Texas

Illinois

California

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How many staff members did the company have after the narrator took over?

14

6

20

10

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What phrase is used to describe the limitless opportunities in the business?

Endless possibilities

No boundaries

Reach for the stars

The sky is the limit

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What did the company learn from participating in local farmers markets?

Customers prefer imported products

Customers want prepared and healthy food

Customers are not interested in soy products

Customers prefer online shopping

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What new strategy did the company adopt based on customer feedback?

Opening more stores

Developing new products

Reducing prices

Expanding internationally