McDonald's Profits Plunge Due to Pandemic

The transcript discusses the impact of the pandemic on McDonald's sales, highlighting a significant decline in same store and international sales during the spring quarter. Despite challenges, some markets like Australia and Canada showed positive trends. McDonald's reduced advertising spending to conserve resources, planning to increase it in the latter half of the year. The company adapted by cutting menu items to ensure safety and flexibility. Positive signs of recovery are noted in certain markets, with a focus on delivery and drive-through services.

What was the percentage drop in McDonald's international sales during the spring quarter?

• 50%

• 41%

• 30%

• 24%

Why did McDonald's reduce its advertising spending by 70% during the quarter?

• To focus on digital marketing

• To expand into new markets

• To conserve resources until the situation stabilized

• To invest in new product development

What strategic change did McDonald's make to its menu during the pandemic?

• Added more dessert items

• Extended breakfast hours

• Introduced new vegan options

• Cut its menu sharply

Which markets showed positive sales figures during the pandemic?

• France and Canada

• Japan and Australia

• UK and Italy

• Germany and Spain

What factor contributed to the resilience of McDonald's sales in certain markets?

• Increased dine-in options

• Enhanced marketing campaigns

• New product launches

• Drive-through and delivery services