Cranberries Are In a Real Jam

The video discusses the impact of the pandemic and a severe drought on cranberry crops in Massachusetts, highlighting that while the pandemic had a minor effect, the drought significantly reduced crop yields. Climate change is causing harvest delays due to warmer falls and winters, affecting cranberry color and growth cycles. Despite these challenges, cranberry prices remain stable for consumers, though growers face increased costs. The industry must adapt to climate change, with growers already making changes. Capital challenges persist, with potential for private investment in small family-owned farms.

What was the main environmental challenge faced by cranberry growers in southeastern Massachusetts?

• Flooding

• Severe drought

• Pest infestation

• Excessive rainfall

Why do cranberry prices remain stable for consumers despite changes in supply?

• Price inelasticity

• High consumer demand

• Efficient distribution channels

• Government subsidies

What is a potential long-term threat to the cranberry industry?

• New farming regulations

• Decreased consumer interest

• Climate change

• Increased labor costs

What is a significant challenge for cranberry farmers in raising capital?

• Low consumer demand

• Expensive infrastructure changes

• Lack of government support

• High interest rates

What is a characteristic of most cranberry farms in Massachusetts?

• Large corporate ownership

• Internationally owned

• Family-owned small farms

• Government-operated