Natura & Co CEO Marques on Pricing Pressures

Natura & Co CEO Marques on Pricing Pressures

Assessment

Interactive Video

Business

University

Hard

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The video discusses the company's operations in over 110 countries, highlighting its ability to mitigate inflationary pressures and achieve a higher gross margin. It explores geographical differences in growth rates, noting the uneven impact of COVID-19 across regions. The shift towards e-commerce and digital sales is emphasized, with a significant increase in digitally enabled sales, now accounting for 50% of the business.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy has the company used to maintain a high gross margin despite inflationary pressures?

Reducing workforce

Increasing product prices

Leveraging synergies and integration

Cutting marketing expenses

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which region is experiencing a more normal life with people returning to stores?

Eastern Europe

Latin America

United States

Asia

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What factor is crucial for achieving a more homogeneous market situation globally?

Faster vaccine distribution

Improved digital infrastructure

Reduction in trade barriers

Increased government spending

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant change in consumer behavior in the US during the pandemic?

Increased spending on luxury goods

Decrease in overall spending

Shift towards e-commerce and online shopping

Preference for in-store shopping

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of the company's business is now digitally enabled sales?

60%

50%

40%

30%