Heineken CEO on Impact of Pandemic, Beer Innovation

Heineken CEO on Impact of Pandemic, Beer Innovation

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Interactive Video

Business

University

Hard

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The transcript discusses the impact of COVID-19 lockdowns on business, particularly in Europe, and the rapid recovery seen when restrictions are lifted. It highlights innovations and trends such as online sales and zero-alcohol products that gained traction during the pandemic. The company's growth strategy includes mergers and acquisitions, with a focus on expanding its geographical footprint and product offerings. The potential for THC beverages is also considered, though no concrete plans are shared.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the zero-alcohol product mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What geographical markets does the business operate in?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What kind of acquisitions did the business make recently?

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