How IBM's Watson Is Eliminating Bias in Advertising

The video discusses the prevalence of bias in advertising and how AI can help address it. IBM has launched a research study to scientifically tackle bias, aiming to improve brand communication. AI can identify bias in advertising results, ensuring all communities are addressed. The video also highlights the shift from traditional methods like cookies to real-time predictive AI, enhancing consumer privacy and communication. IBM's Watson Advertising applies these AI tools to optimize advertising effectiveness.

What historical issue in advertising does the speaker highlight as needing urgent attention?

• High costs

• Bias and inequity

• Over-reliance on technology

• Lack of creativity

How does AI help in addressing bias in advertising according to the speaker?

• By increasing ad reach

• By analyzing data systematically

• By reducing advertising costs

• By creating more engaging content

What example is given to illustrate AI's application in detecting bias?

• Social media campaigns

• Mortgage applications

• Television commercials

• Retail promotions

What does the speaker suggest as a better alternative to cookies in advertising?

• Larger advertising budgets

• Real-time predictive AI

• Traditional media channels

• Increased ad frequency

What is the main benefit of using AI in advertising as mentioned in the last section?

• Higher engagement rates

• Faster content creation

• Better optimization of media dollars

• Increased brand loyalty