Drip Marketing

The video tutorial explains how to convert potential customers into actual customers using drip marketing, a strategy involving repeated exposure to marketing materials over time. It introduces the Law of 29, which suggests 29 interactions are needed before a customer responds. Effective techniques like direct mail and email marketing are highlighted as cost-effective ways to maintain customer engagement.

What is the primary goal when communicating with potential customers?

• To offer them discounts

• To gather their personal information

• To convert them into actual customers

• To entertain them

Which marketing strategy involves repeated exposure to attract customers?

• Drip marketing

• Influencer marketing

• Guerrilla marketing

• Viral marketing

What does the 'law of 29' suggest about customer interactions?

• 29 days are required to make a sale

• 29 marketing channels should be used

• 29 interactions are needed before a response

• Customers need 29 different products to choose from

Which of the following is a cost-effective method for drip marketing?

• Radio spots

• Billboard advertising

• Direct mail

• Television advertising

Why is it important to be in front of the customer repeatedly in drip marketing?

• To gather customer feedback

• To reduce marketing costs

• To annoy the customer

• To increase brand awareness