CNN Digital Chief on New Streaming Service CNN+

The transcript discusses the value of subscription services, emphasizing that people pay for valuable content. It covers the merger of Discovery and Warnermedia, introducing Chris Licht as the new president of CNN Plus. The launch platforms for CNN Plus include Apple and Roku, with plans for expansion. The investment in CNN Plus is significant, tied to an ambitious business plan aiming for a substantial subscriber base. The service is expected to become profitable within a few years, focusing on delivering value to customers.

What is the main reason people are expected to pay for a subscription service like CNN Plus?

• Because it is a new trend

• Because it offers valuable content

• Because it is cheaper than other services

• Because it is mandatory

What recent corporate change is mentioned in relation to CNN?

• The launch of a new TV channel

• The merger of Discovery and Warnermedia

• The acquisition of Netflix

• The partnership with Apple

Which platforms will CNN Plus initially launch on?

• Google Play and YouTube

• Netflix and Hulu

• Apple and Roku

• Amazon Fire TV and Comcast

What is the expected timeline for CNN Plus to become profitable?

• After a decade

• Immediately upon launch

• Within a few years

• Within a few months

What is emphasized as crucial for building a successful subscription business?

• Having celebrity endorsements

• Offering free trials

• Having a large marketing budget

• Delivering value to customers