Innovation Strategy

Innovation Strategy

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

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The video discusses competitive strategy through innovation, emphasizing creating new value propositions. It explores various forms of innovation, such as rapid and incremental, and strategies like proactive, active, reactive, and passive. The video also covers areas where innovation can be applied, including products, processes, marketing, and business models, highlighting the entrepreneurial nature of innovation strategy.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key characteristic of an entrepreneurial approach to competitive strategy?

Creating new value propositions

Following industry trends

Focusing on cost-cutting measures

Maintaining existing market positions

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which approach involves continuously innovating to react to market opportunities?

Passive

Reactive

Active

Proactive

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In a reactive approach to innovation, what is the primary focus?

Creating new market opportunities

Catching up with market changes

Allowing organic growth

Maintaining current strategies

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which area of innovation strategy involves finding new ways to exchange value?

Marketing innovation

Business model innovation

Process innovation

Product innovation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential outcome of marketing innovations?

Increased production costs

Reduced audience reach

Decreased brand awareness

Drastically reduced marketing costs