Watch Market: Rolex Increases Prices by as Much as 8%

In 2024, Rolex raised prices for its watches, especially those made of gold, by up to 13%. This increase is partly due to a 27% rise in gold prices. Unlike other brands, Rolex's market demand remains strong, allowing it to increase prices without losing customers. Other brands like Omega and Cartier face more resistance from consumers. The Swiss watch industry experienced a downturn in 2024 after a post-COVID boom, but Rolex's pricing power remains unmatched.

What is unusual about Rolex's price increase in 2024?

• They introduced new models with lower prices.

• The increase was more significant than usual.

• They stopped producing gold models.

• They decreased prices for the first time.

What factor contributed to Rolex's price increase in 2024?

• Introduction of new technology.

• Increase in gold prices.

• Reduction in production costs.

• Decrease in demand for luxury watches.

How did the Swiss watch industry perform in 2024?

• It experienced a massive boom.

• It had a tough year with decreased exports.

• It saw a significant increase in exports.

• It remained stable with no significant changes.

How does Rolex's pricing power compare to other brands?

• Rolex has more pricing power than other brands.

• Rolex has less pricing power than Omega.

• Rolex's pricing power is similar to other brands.

• Rolex's pricing power is declining.

What is the customer response to price increases by brands other than Rolex?

• Customers are indifferent to price changes.

• Customers are showing some resistance to higher prices.

• Customers are demanding even higher prices.

• Customers are more willing to pay higher prices.