Growth-Based Strategy

The video discusses various growth-based strategies for organizations, including concentration, diversification, integration, cooperation, and internationalization. Concentration focuses on minimizing product lines, while diversification involves adding unrelated products. Integration combines with supply chain partners, and cooperation involves collaborating with competitors. Internationalization seeks new markets or talent pools. These strategies impact how organizations affect and are perceived in the marketplace.

What is the primary focus of a concentration strategy?

• Expanding into new markets

• Combining with suppliers in the value chain

• Narrowing product lines to focus on fewer value propositions

• Collaborating with competitors

How does diversification differ from concentration?

• It combines with others in the supply chain

• It involves adding unrelated product or service lines

• It focuses on a single product line

• It collaborates with competitors

What does integration as a growth strategy involve?

• Collaborating with competitors

• Expanding into international markets

• Narrowing product lines

• Combining with others in the value chain

Which strategy involves collaborating with competitors?

• Concentration

• Diversification

• Integration

• Cooperation

What is a key aspect of internationalization as a growth strategy?

• Focusing on fewer value propositions

• Collaborating with competitors

• Combining with suppliers

• Expanding into new markets outside national borders