Mercedes Instagram Ad Campaign Aims to Reach Millennials

The video discusses a Mercedes model marketed as a station wagon, not an SUV, with features similar to a Subaru Impreza. It highlights the marketing strategy targeting millennials through limited customization options on Instagram. The dealership experience is contrasted with traditional methods, emphasizing ease for younger buyers. Industry trends are explored, noting how brands like Ducati and Porsche expand markets without alienating purists. The future of car sales is seen as catering to millennials' preferences for online purchases and minimal dealership interaction.

What is the main drivetrain configuration of the new Mercedes model discussed?

• Four-wheel drive

• Front-wheel drive

• Rear-wheel drive

• All-wheel drive

How does Mercedes aim to attract a younger demographic with their new model?

• By offering a wide range of customization options

• By offering a free trial period

• By reducing the price significantly

• By limiting options and focusing on essential features

What is a key reason millennials might prefer the new Mercedes buying experience?

• They prefer buying cars online

• They want to customize every detail

• They like negotiating prices

• They enjoy visiting dealerships

Which brand is mentioned as having a similar marketing approach to Mercedes?

• BMW

• Tesla

• Audi

• Ducati

What concern is raised about the future of car sales?

• Dealerships will become obsolete

• Millennials will stop buying cars

• Car sales will decline due to public transport

• Smartphones will replace cars