Marketing in a Post-Covid World

The video discusses the impact of COVID-19 on marketing, highlighting changes in consumer behavior and the increased importance of online platforms. It explores how Amazon uses data and AI to understand consumer preferences and adapt marketing strategies. The discussion also covers the role of cultural insights in content strategy, the evolving streaming landscape, and innovative marketing tactics. Additionally, it emphasizes Amazon's commitment to diversity and inclusion in content creation and maintaining brand health through feedback.

What future plans does Amazon have regarding its streaming services and content offerings?

What are some unique marketing stunts that Amazon has used to drive engagement?

In what ways does the speaker believe that representation in content creation is important?

How does the speaker suggest that Amazon measures brand health and consumer feedback?