TED: What if advertising was honest? | Sylvester Chauke

TED: What if advertising was honest? | Sylvester Chauke

Assessment

Interactive Video

Business

11th Grade - University

Hard

Created by

Quizizz Content

FREE Resource

The video explores the role of advertising in promoting consumerism and its impact on the environment. The speaker reflects on personal realizations about the industry's contribution to global issues like climate change and inequality. They propose the 'Honesty Squad' to shift advertising towards responsible consumption. Examples of ethical advertising are discussed, highlighting the potential for creativity to drive positive change. The video concludes with a call for the industry to embrace its responsibility to the planet and people.

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10 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What realization did the speaker have about their role in advertising?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker describe the impact of advertising on consumer behavior?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some of the negative consequences of excessive consumerism mentioned in the text?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker relate their personal experiences in Johannesburg to the broader issues of consumerism and climate change?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the speaker suggest the advertising industry can change its approach?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the concept of the 'Honesty Squad' as described by the speaker?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What examples does the speaker provide to illustrate the need for responsible advertising?

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