Business Strategies and Media Trends

Business Strategies and Media Trends

Assessment

Interactive Video

Business, Journalism, Social Studies

10th Grade - University

Hard

Created by

Amelia Wright

FREE Resource

The video discusses the challenges faced by media companies relying on traditional advertising and subscription models as they transition to online platforms. It emphasizes the importance of having multiple revenue streams and creating valuable content. The speaker highlights the need for companies to focus on their core competencies and consider outsourcing non-essential functions. The concept of industry utilities is introduced as a way to achieve efficiency and maintain competitive advantage.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major challenge for media companies relying on traditional advertising models?

Transitioning to online platforms

Decreasing online audience

High production costs

Lack of creative content

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is it important for media companies to have multiple streams of income?

To expand their audience base

To improve content quality

To increase advertising rates

To reduce dependency on traditional revenue sources

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is considered more valuable over time than pure aggregation in media?

Social media presence

Subscription models

Increased advertising

Real content of value

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key strategy for companies to sustain their business model?

Increasing workforce

Expanding globally

Focusing on core competencies

Creating everything in-house

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might newspapers consider outsourcing their business sections?

To increase readership

To improve content quality

To focus on local news

To reduce costs

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a common issue faced by financial services companies regarding data management?

Lack of skilled personnel

High infrastructure costs

Inefficient data processing

Limited data access

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a benefit of creating industry-type utilities for companies?

Standardized processes

Improved customer service

Higher profit margins

Increased competition

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