Pernod to Grow U.S. Presence After Fastest Growth in Seven Years

The video discusses the strategic importance of American whiskey in a dynamic market, emphasizing financial strategies for shareholder returns and sustainable growth. It highlights the role of scale in distribution and the importance of consumer activation through quality experiences. The company aims to increase its market presence through strategic investments and partnerships.

What are the three biggest focuses of the speaker's strategy?

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How does the speaker perceive scale in the beverage industry?

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What types of products does the speaker mention in relation to activating weddings in different markets?

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