Weather Watchers Migrate to Mobile as TV Wanes

The transcript discusses the growth in online weather content consumption and the decline in TV viewership, particularly for The Weather Channel. Strategies to reverse this trend include focusing on morning programming and engaging with new technologies like VOD and live programming. The transcript also covers the DIRECTV dispute, programming strategies, audience engagement, and speculation about The Weather Channel's ownership. Finally, it touches on net neutrality and the importance of broadband access.

How has the consumption of weather content changed from 2011 to 2014?

What strategies does The Weather Channel employ to engage viewers in the morning?

What lessons did The Weather Channel learn from their negotiations with DIRECTV?

What is the significance of live programming for The Weather Channel?

What are the current challenges faced by The Weather Channel regarding its independence?