Party City CEO Looks to Amazon for Growth

The transcript discusses Party City's strategy to partner with Amazon, viewing it as a large marketplace rather than a competitor. The company is piloting costume sales on Amazon, with plans to expand if successful. Despite Amazon's commission, Party City maintains healthy margins due to its manufacturing capabilities. The company emphasizes its dual focus on physical stores and online presence, having invested in e-commerce improvements. Party City also plans to open pop-up toy stores, leveraging the bankruptcy of Toys R Us. The impact of US-China trade tensions is considered minimal due to the low pricing of most products.

Why does the speaker not consider Amazon a competitor?

What is the mission of the company mentioned in the text?

How does the company view Amazon in relation to its business?

What strategies does the company have for expanding its product offerings on Amazon?

What factors are considered when determining the success of the pilot program on Amazon?

How does the company plan to address the shift towards online shopping?

What impact do the trade relations between the US and China have on the company's operations?