Facebook Goes All in on Live Video

Facebook Goes All in on Live Video

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the involvement of major companies like DreamWorks, Verizon, and Hearst in live video, highlighting Facebook's strategy of paying media companies for live content. It questions the sustainability of such models and emphasizes the need for media companies to adapt to short-form video trends. The video compares Facebook and Twitter's approaches to live video, noting Facebook's large-scale experiments and Twitter's acquisition of NFL streaming rights. It concludes with predictions on the future of online video, suggesting Facebook as a dominant player and highlighting the challenges for long-form content.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which companies are mentioned as exploring the live video space alongside Facebook?

Apple, Microsoft, and IBM

Google, Amazon, and Netflix

DreamWorks, Verizon, and Hearst

Sony, Samsung, and LG

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key challenge for media companies in adapting to new consumer habits?

Creating longer documentaries

Developing print media

Producing sub-90 second videos with captions

Focusing on radio content

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why can Facebook afford to experiment with live video?

It has a small user base

It has significant resources and size

It focuses only on text content

It has no competition

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which two companies are mentioned as dominating video viewing?

LinkedIn and Pinterest

Twitter and Instagram

Facebook and Google

Snapchat and TikTok

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a predicted trend for the future of online video consumption?

A shift towards longer documentaries

A preference for short-form content

A decline in video consumption

An increase in radio content