Where Is Facebook in Process of Monetizing Instagram?

Where Is Facebook in Process of Monetizing Instagram?

Assessment

Interactive Video

Business, Other, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses Instagram's early growth, its business tools, and the crossover of advertisers from Facebook. It highlights the importance of consumer adoption and the tension between platforms and content creators, focusing on monetization strategies. The conversation also touches on regulatory scrutiny and Facebook's engagement with policymakers. Finally, it explores virtual reality and potential future business models for Facebook and Instagram.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of Instagram's new business tools?

To increase the number of advertisers

To provide better insights and analytics for small businesses

To improve the visual appeal of the platform

To enhance user privacy settings

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Instagram's consumer adoption rate compare to Facebook's?

It is slower than Facebook's

It is at the same rate as Facebook's

It is not mentioned in the transcript

It is faster than Facebook's

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Facebook exploring to help content producers monetize their content?

Revenue-sharing models

Subscription models

Crowdfunding

Direct sales

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the role of Facebook's Audience Network?

To provide customer support

To enhance user engagement

To develop new social media platforms

To help publishers monetize their inventory

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the current business model for Oculus products?

Ad-supported

Freemium model

Selling hardware

Subscription-based