Greycroft’s Sigalow Says Snap Was Under-Priced at $17

Greycroft’s Sigalow Says Snap Was Under-Priced at $17

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The transcript discusses Snapchat's initial stock valuation at $17.00, perceived as underpriced by some due to its monetization potential. It highlights Snapchat's low revenue per user compared to other mobile apps and its untapped advertising and in-app purchase opportunities. The competition with Instagram is noted, with both platforms targeting similar demographics. The discussion also covers investment decisions, including a past $3 billion offer from Facebook, and the unique growth of Snapchat outside San Francisco, challenging conventional venture capital beliefs.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Snapchat face in competing with Instagram for the same user base?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the speaker's opinion on Snapchat's decision regarding the $3 billion offer from Facebook?

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