Continental AG CEO Sees Only Losers in a Trade War

The video discusses the challenges of currency fluctuations and trade wars, particularly between the US and China, and their impact on industries like automotive. It emphasizes the importance of free trade and the difficulties in preparing for trade wars. The speaker highlights the need for agility and long-term investment strategies to adapt to economic changes, while acknowledging the potential negative impact on consumers if costs rise.

How do businesses typically handle currency fluctuations to maintain their performance?

• By ignoring the fluctuations

• By reducing their workforce

• By balancing their operations

• By increasing their prices

What is the general belief about the outcome of a trade war?

• It will have no impact on global trade

• All parties involved will lose

• It will benefit the automotive industry

• There will be clear winners and losers

What is a key challenge in preparing for a trade war?

• Predicting the exact decisions of governments

• Finding new suppliers quickly

• Reducing production costs

• Increasing marketing efforts

Why can't companies easily relocate their facilities in response to trade wars?

• They are heavily dependent on existing suppliers and customers

• They lack the necessary technology

• They are bound by long-term contracts

• Relocation is too costly

What might companies have to do if trade war decisions negatively impact costs?

• Raise prices

• Close down operations

• Lay off employees

• Increase production